Company

Elastique is a company built around a clear mission: helping people improve their health without sacrificing how they look or feel. We believe performance and confidence go hand in hand. Our products are designed to support real, lasting health outcomes while empowering people to feel great in their bodies, and this role plays a direct part in how that mission shows up online every day.

Role Overview

This role is for someone who already knows how to operate, but is hungry to learn faster, experiment boldly, and own outcomes.

The E-Commerce & Digital Experience Manager is responsible for how Elastique turns intent into impact, converting traffic into revenue while delivering a buying experience that reflects who we are and what we stand for. This role sits at the intersection of technology, experimentation, data, and customer experience, with full ownership over the execution and continuous optimization of Elastique’s digital buying journeys.

This is not a junior Shopify admin role, and it is not about checking every qualification box on a job description. If you have strong experience, move quickly, ask great questions, learn fast, and enjoy figuring things out, you will thrive here. We are looking for someone who is deeply curious, technically capable, and comfortable taking ownership, someone who experiments, measures, learns, and ships improvements continuously.

You will work closely with the Director of Growth Marketing to translate growth strategy into execution, while independently identifying opportunities to improve conversion, AOV, retention, and overall customer experience. You will actively use AI, analytics, and modern tools to move faster and smarter, and you will collaborate closely with a team that values speed, trust, and thoughtful debate.

If you want to hit the ground running, work with a fun, ambitious team, and help build something that genuinely improves people’s lives while scaling a world-class brand, this role was built for you.

What You Own

• Day-to-day performance of the e-commerce experience
• Execution of experimentation, personalization, and optimization initiatives
• The practical application of AI and automation within commerce workflows
• Turning insight into shipped improvements
• Translating performance summaries, diagnostics, and executive insights into prioritized on-site fixes and experiments

Key Responsibilities

E-Commerce Platform Ownership (Execution-Level)

• Own day-to-day operation and optimization of Elastique’s Shopify experience.
• Implement site updates, launches, promotions, and merchandising changes with minimal oversight.
• Ensure site accuracy, performance, and readiness across campaigns.
• Partner with developers to scope and deploy more complex changes.

AI, Automation & Modern Tooling

• Actively use AI tools to accelerate experimentation, content creation, analysis, and operational workflows.
• Identify opportunities to automate repetitive or manual tasks across merchandising and site management.
• Evaluate and recommend new tools across CRO, personalization, analytics, and AI.
• Demonstrate strong technical curiosity and the ability to quickly learn and apply new platforms.

Conversion Optimization & Experimentation

• Design, execute, and analyze A/B tests across PDPs, PLPs, homepage, checkout, and key funnels.
• Partner with Growth Marketing to align tests with acquisition strategy and traffic quality.
• Use behavioral data to identify friction, drop-offs, and opportunities.
• Document learnings and apply insights to future tests and site improvements.

Customer Journey & Personalization

• Support personalized experiences based on customer behavior, intent, and segmentation.
• Help evolve Elastique beyond one-size-fits-all journeys toward more tailored experiences.
• Collaborate with Marketing to align on-site experiences with email, SMS, and paid campaigns.

Analytics & Insight

• Own core e-commerce analytics across Shopify, GA4, Polar Analytics, and related tools.
• Monitor key KPIs including CVR, AOV, RPV, bounce rate, and funnel performance.
• Translate performance summaries, funnel diagnostics, and behavioral insights into prioritized on-site fixes, experiments, and workflow improvements.
• Surface insights proactively to the Director of Growth Marketing.

How This Role Shows Leadership (without Direct Reports)

• Proactively identifies opportunities and proposes solutions
• Owns execution end-to-end for initiatives within scope
• Makes informed decisions and moves projects forward
• Influences outcomes through judgment, follow-through, and results

Qualifications & Experience

Required

• Bias toward action and continuous improvement.
• Minimum 2 years of hands-on e-commerce experience, with strong Shopify fluency.
• Proven experience executing CRO and experimentation initiatives.
• Demonstrated use of AI tools in real workflows (analysis, content, testing, automation).
• Strong analytical skills with the ability to turn data into action.
• Comfortable collaborating with developers and cross-functional partners.

Strong Plus

• Exposure to headless or composable commerce concepts.
• Experience with personalization tools or segmentation strategies.
• Experience with premium or high-consideration brands.
• Marketplace or omnichannel experience (e.g., Mirakl).

What Success Looks Like

• Conversion rate and AOV improve through consistent experimentation.
• The site evolves quickly in response to learnings and opportunities.
• AI and automation meaningfully reduce manual work and speed up execution.
• Growth Marketing traffic converts more efficiently over time.
• This role becomes the obvious successor path to a senior commerce leadership role.
• Identified issues in performance summaries are addressed quickly through shipped fixes, tests, or mitigations.

Apply to careers@elastiqueathletics.com